About Basil
Basil is a systems integrator at heart, who is passionate about empowering teams and organizations through development of integrations, automations and education in technology.
This passion to empower teams has driven him to leverage his 7+ years of software development experience to solve customer challenges with a focus on B2B Software as a Service (SaaS) products. Basil has worked in multiple freelancing and commercial projects and helped build products for clients and organizations all over the world. Through his various opportunities at startups to the public sector to a Fortune 500 company, Basil has experience in product development, data analysis, and solutions engineering. He leverages his analytical, critical thinking and management skills not only when developing software, but also while consulting clients on business software solutions and applications.
Basil is a tech enthusiast and has a keen interest in startups and growth hacking. In his free time, he enjoys attending tech conferences and meetups, reading, mountain biking, snowboarding, travelling and learning Muay Thai and other survival techniques.
Recent Projects
Freshly: Batch & Expiry
Freshly is a Shopify app that helps with batch and expiry date tracking and makes it easy to sell perishables such as food & beverages, pharmaceuticals, and cosmetics, on Shopify.
- Technologies: Ruby on Rails + PostgreSQL, Sidekiq, Heroku, Polaris
- Client(s): Shopify merchants with perishables products
- Project Status: Ongoing SaaS development with user testing
Glassbox Scripts
Glassbox Scripts is a workflow and task automation tool built for teams with a focus on customizability and versatility.
- Technologies: Ruby on Rails + PostgreSQL, Sidekiq, Heroku
- Client(s): Various customer facing technical roles
- Project Status: Ongoing SaaS development with user testing
AsteroidX Dashboard
AsteroidX is an internal account management and a self-serve product offerring for Amazon PPC Ad performance monitoring, reporting and optimizations
- Technologies: Ruby on Rails + PostgreSQL, Delayed Job, Heroku
- Client(s): Internal and Various Amazon sellers
- Project Status: Ongoing SaaS development with user testing
AsteroidIndex
Asteroid Index is powerful software that helps Amazon sellers pick the right product idea by evaluating 1000s of data points: sales, BSR, reviews, trends, competitive listings, and beyond
- Technologies: Ruby on Rails + PostgreSQL, Sucker Punch, Heroku
- Client(s): Various Amazon sellers
Vidyard Client-side integrations via JavaScript Player API
Design and functionality enhancements using Vidyard's JavaScript Player API and, integrations with third party client side analytics APIs
- Technologies: React.js, Vue.js, jQuery
- Client(s): Various
- Project Status: Completed
Video Sharing Page Designer
Self-serve page designer in an independent Rails app to design and export HTML, CSS code for Vidyard sharing pages
- Technologies: Rails, Grapes.js
- Client(s): Internal
- Project Status: User Testing
Work Experience
Freshly Commerce | Waterloo, ON Canada
Co-founder | May 2021 - present
Podia | Remote 🌎
Senior Product Developer | April 2019 - October 2021
AsteroidX | Toronto, ON Canada
Lead Software Developer | December 2018 - September 2019
- Directed the development of the technology roadmap and the movement of the core PPC (pay-per-click) services offerring to an Amazon PPC self-serve product and an internal business intelligence dashboard
- Enabled internal leads and PPC team members to manage and communicate to over 50 customer accounts by bringing visibility into metrics such as ad performance, campaign builds, PPC utilization, true Adverstising Cost of Sale (ACoS) and account activity
- Increased account management efficiency by over 5 times through automation of bi-weekly internal customer success workflows and technology touch points with customers through background jobs for data synchonization, PDF reports and emails
- Developed an internal lead acquisition tool to efficiently extract data into an internal Sales CRM platform with 40+ distributed background workers and smart prioritization of background jobs
Vidyard | Kitchener, ON Canada
Client Services Developer | April 2017 - January 2019
- Enhanced the core Vidyard product functionality by developing proof of concepts and leading custom development and integrations projects for mid-to-high profile clients
- Accelerated time-to-value for customers with the development of over 10 custom software applications and features to integrate with customer internal workflows using Vidyard and third party REST APIs
- Collaborated with the core product management and engineering teams to deliver product enhancements, features, video migrations and client branding requirements for over 155 client projects within the Vidyard dashboard and its codebase by integrating with the core product development workflow
- Scoped out client’s technical requirements and custom development projects while collaborating with Customer Success and Account Management teams during both pre-sales and post-sales stages
LANSA | Toronto, ON Canada
Application Developer | May 2016 - April 2017
- Developed a Product Portfolio and Catalog search application with existing customer data using React, Apache Solr indexing engine for grouped and faceted searching and python to automate preprocessing of unstructured data into a structured NoSQL database with over 175 unique multi-attribute fields
- Provided consultation and frontend development expertise to integrate custom services using PHP and merchant’s payment gateway API using Java for enterprise e-commerce clients on the LANSA Commerce Edition Platform
- Collaborated with pre-sales teams to develop proof of concepts based on customer requirements for product features while providing training for and leveraging off-shore development teams
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