Basil Khan

Text version of the game

Where I'm going

The short version of the 3D world: where Lichen and I have been with Freshly, and where we're headed.

Now

Co-founder & CTO, Freshly Commerce today

25,000 merchants on three apps, including Glossier, STANLEY and Yamaha. We scaled up, hardened security and built to handle huge volumes of order data reliably, and we have thrived through five BFCMs of peak traffic.

25,000 merchants

See the products

Next

  1. NEXT

    The logistics brain of ecommerce

    100,000 merchants

    Bundles, discounts and inventory already run through our apps for 25,000 merchants. Next, we connect them into one brain that knows what's in stock, what's selling and what ships next.

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  2. NEXT

    Small teams, giant brands

    Do more with less

    We're building a platform where merchants set the goal, like lift AOV by 17% or cut fulfillment issues by 30%, and a crew plans the work, makes the changes and reports what moved. Then it runs the whole operation, so a team of five can run a brand that used to take 500.

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  3. ???

    To the moon

    No ceiling

    Lichen and I are still going up. Building something ambitious in commerce? Say hi, or come build it with us.

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Freshly Commerce so far

  1. 2023

    Simple Bundles 2.0

    Simple Bundles 2.0 + Simple Discounts

    We rebuilt Simple Bundles from the ground up and launched Simple Discounts, our third app.

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  2. 2022

    Building a global team

    Hiring worldwide

    After we passed $10K MRR, we started hiring and built a remote team around the world.

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  3. 2021

    Simple Bundles launches

    $10K MRR

    Freshly Inventory showed us a gap: bundles and inventory did not play well together on Shopify. We launched Simple Bundles to fix it, and it took us to our first $10K MRR.

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  4. 2020

    Shopify App Challenge

    Shopify App Challenge winners

    Lichen and I built Freshly for Shopify's COVID-19 App Challenge and were named one of the winners. That kickstarted everything: Freshly Inventory became our first app.

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Before